You’ve Never Priced the Life You Actually Want.
Until you do, every raise just moves the finish line.

How much is enough?
Not roughly. Not "more than I have now." The actual number, written down, that you’re building toward.
If you don’t have one, here’s what’s been happening. Your number gets picked for you. It quietly becomes whatever your income is about to be. Every raise moves it. Every bonus moves it. You can run that race for thirty years, earn more every single year of it, and never feel like you’re gaining ground, because you’re not. The finish line is tied to your feet.
I can tell you how that race feels because my finish line moved for most of my life. As far back as I can remember. For years it was appetite doing it. My wants and my tastes got more expensive, and so did the zip codes I wanted them in. These days it moves for a different reason. Now I want the cushion thicker. More margin on the far side of enough. Fear moves the line just as fast as appetite does. It just dresses better.
So here’s how to pick the number on purpose. The first time takes one evening. You’ve had thousands of evenings, and you haven’t spent one of them on this.
Price the life. Sit down, with the person you share money with if there is one, and put real dollars on what the life you actually want costs in a year. Not the version you’d describe at a dinner party. The Tuesday afternoon version. Where you’re living. What your days look like. Who you get to spend them with. What you’d quit doing tomorrow if money didn’t get a vote. And give the surprises their own line, because they are not surprises. Something breaks or someone needs help every month. That is not bad luck. That is life, and it belongs in the number. If someone shares the life, they share the pricing. Their non-negotiables go on the page next to yours.
Say it comes to $200,000 a year. That is not a small life. And look what just happened. For the first time, enough has edges. The target holds still.
Now notice what stayed out of the math. Your income. What you make tells you what you can spend. It tells you nothing about what you need. The whole treadmill runs on confusing those two numbers, and it stops the day you quit letting one write the other.
There’s a third thing moving your line, and this one has nothing to do with your appetite or your fear. Prices. The exact same life costs more this year than it did last year, even if you change nothing. You don’t forecast that. You re-price it. I run this exercise every quarter, some stretches every month, and it takes five minutes now. Same questions every time. What still matters and what stopped mattering. Which non-negotiables are still non-negotiable. What things actually cost now, not what they cost when I last looked. That last one is the whole inflation adjustment. The number isn’t carved once. It’s kept current.
Do it quarterly or annually, whichever you’ll actually keep. Alone or with the person you share money with, and with your advisor in the room if you want another set of eyes. You’re allowed to change the number. Changing it on purpose is a decision. Drifting is not. Five minutes, and the goal stays where I can see it.
Here’s what surprised me about my own number. It keeps getting smaller. Not the life. The stuff. I spent years assuming bigger was the point. Bigger house, bigger yard, more cars, more toys. Then I started pricing what every extra thing costs to carry. The overhead taped to it, and the liability, and how every new thing arrives needing something from me. What I actually wanted more of was people and experiences, and neither one needs a bigger garage. So every year I simplify a little more, and every year the life gets better. Comfortable stayed. The weight left.
The research finally caught up here, in a way worth knowing honestly. The biggest studies on money and happiness got re-run a few years ago by the researchers who disagreed the loudest, working together this time. What they found. More money does keep helping most people. The curve never fully flattens. But every dollar buys a little less feeling than the one before it, so each lift costs more than the last one did. And for one group the money stopped working entirely. People who were unhappy underneath it. Past everyday comfort their line went flat no matter what came in. Money multiplies a life. It cannot build one.
Which explains something strange you’ve probably noticed. The people who actually feel rich are almost never the ones with the most. Rich is not an amount. It’s the distance between what you have and what you need. My rich is knowing I’m growing. Physically, emotionally, spiritually, and with the people I love. And watching that gap get wider, not because the having exploded, but because the needing finally sat still.
So spend the evening. Price the life. Put five minutes on the calendar to price it again. You’ll be tempted to skip it. Dreaming about more is easier, and it never asks you to admit what you actually want. But you already know what the treadmill feels like.
Talk Friday.
— Mateo
Mateo Dellovo is also affiliated with real estate development and private investment businesses, including CopperForge Development, CopperForge Capital and Gulfstream Global Partners. These affiliations can present conflicts of interest. Nothing on this site is an offer or solicitation of any security, including an interest in any private fund. These conflicts are described in BFA Wealth Management, LLC’s Form ADV, available at adviserinfo.sec.gov.
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